Value Service Marketing Promotes Transformation, Leading Total Cost to Make Products!

has been implemented since the annual meeting in July."There are many high-quality products, fast new products, strong marketing and good service"the work policy, winning the two major battles of "value service marketing and total cost leadership" is in full swing, and the performance of each sector has maintained a sustained growth trend. How can we further implement the operation in the fourth quarter to ensure the achievement of the business objectives for the whole year? This meeting made a clear and clear deployment.

First, build and improve the three-level marketing management system in an all-round way. At the division level, the company has established a planning target system and benchmarking operation method based on the general manager's work schedule. Since the company has established a decomposition system of marketing objectives and work measures centered on monthly marketing meetings, the team has established a marketing operation system based on the center of weekly marketing meetings.

, strengthen the reshaping of the talent team and the construction of the organization. Accelerate the younger marketing team and increase the introduction of outstanding marketing personnel in local industries. Redesign the management team to motivate the assessment, activate the existing personnel; At the same time, speed up the promotion of the thousand-person plan, train the team and improve the professional level.

third, make every effort to promote the upgraded version of the marketing 2.0. Further clarify the marketing model, standardize the marketing actions of marketers, and require the company's general manager to lead the company's team to continuously upgrade marketing management, refine marketing actions, continue benchmarking management, and further enhance sales power.

Company put forward specific requirements for promoting the two major work campaigns and implementing the 12-character work policy.

total cost leadership: the general manager and the functional lines are required to work together to strengthen product cost control, emphasizing that product cost control is as important as sales.

value service marketing work: It is required to promote the value service marketing transformation of traditional channels and new channels through marketing team building and reshaping, marketing management, quota management, product transformation and optimization, technical training, services, etc.

12-character work policy: tell the truth, through the analysis of economic data and work tasks, face problems and clarify ideas; Set goals, requiring emphasis on promoting the company's implementation of the monthly plan target management system. The general manager must have a clear understanding and responsible attitude towards 1. secondary goals, and decompose the primary goals into 1. secondary goals undertaken by the company manager. Grasp the details, to promote the model construction, make bright spots, refine the plan, solidify the process, copy and promote. Strict benchmarking, through the establishment of a three-level operating system, strengthen the monthly marketing meeting, the company's weekly operating meeting to improve benchmarking.

meeting, the founders of the company also briefly described the connotation of the healthy development of the company, requesting to create value for customers through product cost-effectiveness, product characteristics, and value service improvements; through continuous growth in sales, continuous growth in total gross profit, and continuous growth in employee income Provide a platform for employees to make money.

company highly affirmed the results and innovation of this meeting, and reviewed the company's performance development curve in recent years, requiring all sectors, companies, and business units to overcome the current objective difficulties, and use the will of "the winner wins". Further implement the organization drive, promote reform and innovation, realize transformation and transformation, and pursue excellence!